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m2eclipse version from
http://m2eclipse.sonatype.org/sites/m2e/0.10.2.20100623-1649/
must be installed in order to run properly.

An updated version of build service/application plugin, that creates a launch configuration file after a successful build, and can run or debug it (in Eclipse 3.5).
The creation of the launch configuration file is hard-coded since I have not managed yet to implement it using the appropriate API.

Having created a new Persona project with the wizzard plugin, the developer can build his project (create a Maven artifact and upload it to the local repository).
TODO: 
1) Create automatically the appropriate run configuration file after a success build.
2) Run the created project over Persona middleware (run the created configuration file)